Since XD’s beta release, there has been a tangible buzz of excitement around it. From Sketch to InVision, the competition is stiff and Adobe is often - perhaps part-fairly - perceived as maintaining a stable of out-dated and over-priced applications. Great design tools are regularly being launched at very reasonable rates, often gratis.
It may be more astute to ask whether Adobe can afford not to do this. The last few months have demonstrated with shocking clarity, the truth behind the adage that if you’re not paying for a product, then you are the product. The cynical amongst us will question how Adobe can afford to do this. The XD CC Starter plan even includes Typekit and CC Library integration. There is one version of Adobe XD, and it is identical whether you’re using the free plan, or you’re a fully paid up Creative Cloud subscriber. The official release name is the “Adobe XD CC Starter” plan, which is neither time-limited, nor feature-reduced. It’s a trend that reflects recent changes in the design industry, as designers are increasingly asked to integrate user experience principles and methodologies into their workflow.
Scott Belsky, Chief Product Officer & Executive Vice President, Adobe We believe Adobe XD will be as big as Photoshop, if not bigger.
Intriguingly Adobe executives are now openly referring to XD as Adobe’s flagship product - a moniker previously reserved for its 25 year-old, raster-editing, behemoth Photoshop. XD is amongst the most well-rounded, reliable, and innovative UX design applications available by making it free of charge to both Mac and Windows users, Adobe are hoping to make it the de facto choice. In a step clearly intended to maintain dominance in an increasingly competitive market, Adobe have announced that XD CC (eXperience Design) is being released to the community as a free application.
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